Serving designers with industry-leading copy since 2017.

For over 8 years, our copywriting has accompanied our designer clients as they've stepped into leadership roles, grown their teams, expanded locations, and garnered recognition in publications like AD, Elle, and Luxe.

From fully custom website copy to marketing content to high-end templates for a luxury client process, our experienced team makes it easy to get messaging that takes your design firm to the next level.

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Each member of our team found their way to Ochre & Beige by pursuing what we love—and you can feel that passion in our work. We thrive on working with fellow business owners and creatives who are inspired and driven.

Off-camera, you can find our team rooting for each other in Asana, sharing book recommendations and pictures of our kiddos over Slack, and laughing on Zoom with clients who often feel like friends by the time we're done.

like you, we're fueled by a passion for our craft.

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I'm so used to being the one servicing clients. It was so nice to feel like the 'client'. And in the area of my business where I struggle the most. I feel confident that we will stand out.

— Emily, B Street Design

"Loved every minute of it."

JAQUILYN EDWARDS

Founder & CEO

LIZ STRONG

Studio Manager

KAIT WAGGONER

Creative Director

MEET THE O&B TEAM

Jaquilyn founded Ochre & Beige in 2017 and has since grown it into a boutique creative agency serving clients globally. Though she still takes on select client projects, she mostly serves in a CEO role, leading our team's high-level business operations, partnerships, and service offerings.
 
Before starting O&B, Jaquilyn studied Design and Communication at Stanford University and spent her early career in marketing, sales + business development (B2B and B2C) in Silicon Valley.

This California native lives with her husband and son in Switzerland, speaks French and Italian, and is most likely to be found hiking the Alps or deep in a book she has probably read before.

Equal parts creative and strategic, Kait is the mastermind behind brand messaging, website copy, and marketing content for our clients. In addition to finalizing all projects, she conducts client meetings and manages our talented and tight-knit team of copywriters.

Before joining us in 2021, Kait earned her B.A. in Psychology and Graphic Communications and ran a booming Etsy shop in the wedding industry for 9 years, wearing all the hats as business owner, artist, and digital marketer.

Kait lives in South Carolina with her husband, two boys, and the occasional neighborhood alligator. (Tip: Look under your car.) She can be found doing design projects for fun, attending T-Swift concerts with her nieces + chaperoning her kids' wild school field trips.

Since 2020, Liz has directed our team's systems behind the scenes, transitioning from Project Manager to Studio Manager in 2023. Her logistics-minded, data-driven approach to business is the perfect complement to our creative team. She designs and manages our internal workflows, tracks KPIs, organizes team and client materials, improves efficiency, and much more.

Liz has lived all over the U.S. but now calls the East Coast home, where she and her husband recently bought 17 acres of land for a future farm. She has a cute, truck-loving toddler, reads an insane amount of books (68 last year!), and her love language is a well-organized spreadsheet. 

STEPHANIE ROMBALSKI

Client Care

MADDIE LOEFFLER

Copywriter

ALLIE DETERT

Virtual Assistant

CAITLIN SHARMAN

Copywriter

A talented writer with a B.A. in Art and a background as a small business owner, Cait has been authoring marketing content for our clients since the start of 2022, including newsletters, blog posts, lead magnets, nurture sequences, and more. 

Cait lives in the Southeast where she loves to spend time with her military husband and baby girl, either baking (she's a former professional!), visiting family, or traveling to the coast.

Since 2023, Stephanie has been responsible for project workflows, conducting status check-ins, communicating with our team, and caring for our clients. 

No stranger to client care, Stephanie holds a degree in Hospitality Management and 15+ years of experience in hotels and small business operations. She lives in the Midwest with her husband and two boys, bakes a mean sourdough, and can be found organizing in her free time. 

Maddie joined our team in early 2023 and excels at writing and editing creative content for our clients. Her experience writing copy in a variety of professional industries helps her bring a fresh take to each project she touches.

Maddie lives in a cottage on the Gulf Coast with her husband, two kids, and their alley-cat-turned-queen-of-the-roost, Honey. She loves antiques and making fresh pasta.

Allie first joined O&B in late 2019 as a talented copywriter and graphic designer. Years later, and with two daughters at home, her role shifted to fit her lifestyle, supporting our team with high-level admin tasks and planning.

Allie lives in the Midwest with her husband, two girls, and "homestead" of dogs, cats, and chickens. She loves to garden, cook, explore the great outdoors, and capture special moments with a paintbrush in hand.

SPACE

Title

"In 2017, my life changed forever."

It wasn't because I started a business—at least not at first. 2017 was the year I officially tired of working 9-to-5 in an industry that didn't inspire me. (Tech, in case you're wondering.)

My remedy was a solo trip to Europe, my first ever excursion abroad, with the hopes of widening my perspective.
I flew home, put in my notice, and returned to Europe 2 months later for an extended, soul-searching vacation. This simple act of agency led to a domino effect of life-changing events: 

  • Starting my copywriting business in the design industry
  • Meeting my now-husband while visiting Switzerland
  • Packing up my belongings and moving abroad in 2018
  • Learning not one, but two, new languages
  • Growing a team of women I treasure dearly
  • Leveling-up myself in every way

I remember the moment — journaling under a tree on a spring Morning in the ROMAN FORUM — when I realized I was meant to do something different with my life.

Growing a business is one of those rare, RAW adventures that requires self-Evolution to reach the next level. AND I LOVE it. 

Suddenly everything fell into alignment.

P.S. Wondering why we're called "OCHRE & BEIGE?"

This rich, earthy pigment varies widely in hue, from yellow to red to violet. It conveys timelessness, depth, and natural confidence.

OUR origin STORY

Together, these hues capture our VALUES: balance, creativity, and always having a human touch.

If you're doing the same—stepping into leadership, building your dream creative business, and designing a lifestyle you love—you're our people.

We believe in you, and we can't wait to support you on your way to that dream. Let's work together.

Xoxo,

Jaquilyn

Ochre

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THE TEMPLATE SHOP
Beige runs steady and safe where ochre goes bold. It evokes knit sweater vibes and beckons like a blank canvas, full of possibility.

Beige

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