— Ariel G.
Ochre & Beige is a boutique copywriting and creative agency for interior designers & other luxury service providers. Founded by Stanford alum Jaquilyn Edwards, our all-women team hails from backgrounds in marketing, business development, product sales, journalism, graphic design, and art.
Since 2017, we have channeled our collective expertise and imagination into messaging that is clear, confident, and steeped in strategy. If you share our ambition, love of fun, and kind-hearted vibe, we can't wait to work with you.
“HIRING YOU WAS SERIOUSLY THE BEST BUSINESS DECISION AND INVESTMENT I MADE ALL YEAR. I FEEL CONFIDENT IN MY WEBSITE COPY, CONFIDENT IT’S CLEAR AND SPEAKING TO THE AUDIENCE I WANT TO ATTRACT.”
Our story started in 2017, when our founder launched Ochre & Beige as a passion project to support an international move. Much to her surprise, building something of her own brought more purpose, fulfillment, and freedom than ever before.
Now, over 6 years later, passion and freedom are still central to our culture. Our team members are experts in their fields, pursuing their talents, setting their own schedules, supporting their families, and living life their unique way.
Our heartfelt mission? Supporting YOU as you do the same.
Since 2020, Liz has directed our team's systems behind the scenes. Her warm yet logistics-minded approach to business is the perfect balance to our creative team. She communicates with clients, designs and manages internal workflows, tracks KPIs, and much more.
Liz has lived all over the U.S., but currently calls the Northeast home. She loves spending time with her husband and toddler and reads more than anyone you've ever met. (42 books last year alone!)
Equal parts creative and strategic, Kait leads brand messaging, website copy, marketing strategy, and content creation for our clients. In addition to her years of experience in the interior design industry and her B.A. in Psychology & Graphic Communications, she also ran a booming Etsy shop in the wedding industry for 9 years, wearing all the hats as business owner & digital marketer.
Kait lives in the Southeast U.S. with her husband, two boys, and the occasional neighborhood alligator. She can be found doing design projects for fun, attending T-Swift concerts with her nieces, & chaperoning school field trips.
Bethany is an accomplished writer with a background in journalism, education, and running her own marketing business. In addition to having a front-row seat to a variety of successful creative businesses, her unique background lends a relatable human touch to the content she creates.
Since 2021, Bethany has helped our clients put their best feet forward by playing an active role in content creation and editing. She lives in the Pacific Northwest with her husband and three sweet yet rambunctious boys.
Jaquilyn founded Ochre & Beige in 2017 and has since grown it into a boutique creative agency serving clients globally. She leads our team's high-level business operations, strategic partnerships, and growth strategies.
Jaquilyn studied Design and Communication at Stanford University and spent her early career in marketing, sales, and business development (B2B and B2C) in Silicon Valley's startup scene. She has brought all of this experience to the team and processes that make our work so special.
This California native lives with her husband and son in Switzerland, speaks French and fledgling Italian (to keep up with the in-laws), and is most likely to be found hiking the Alps or deep in a book she has probably read before.
Founder & CEO
A talented writer with a B.A. in Art, Cait has been authoring marketing content for our clients since the start of 2022: blog posts, lead magnets, nurture sequences, and more. Her own experience as a small business owner and digital marketer lend an extra strategic edge to her beautiful writing.
Cait lives in the Southeast where she loves to spend time with her husband and baby girl, either baking, visiting family, or traveling to the coast.
Maddie joined O&B in early 2023 and has since excelled at writing and editing creative content for our interior design clients. Her background working in a variety of industries lends a strategic, marketing-forward approach to her work.
Maddie lives in a little cottage on the Gulf Coast with her husband, two children, and Honey, their former alley cat turned queen of the roost. You can find her at an antique store or gathered around the kitchen table making pasta with her family.
Allie is our VA and the longest-running team member of O&B. She first joined in late 2019 as a talented copywriter and graphic designer. Years later, and with a new baby girl at home, her role has shifted to fit her lifestyle. She supports O&B with high-level administrative tasks and a meticulous eye for detail.
Allie lives with her husband and two girls on their "homestead" of dogs, cats, and a wily gang of chickens. She loves to garden, cook new recipes, explore the great outdoors, and capture special moments with a paintbrush in hand.
Inside, you'll find helpful tips and exercises that will guide you to creating the foundation of your message:
• Understand the elements of a brand
• Set your short- and long-term vision
• Identify your ideal clients & projects
• Articulate your guiding values
• Discover ways to connect with ideal clients
• Create your mission statement
• And more!
Not ready just yet?