Serving designers with industry-leading copy since 2017.
Our talented team hails from backgrounds in marketing, business development, systems, product sales, journalism, and art. Together, we channel our collective expertise and imagination into industry-leading copy.
Steeped in strategy and human connection, our work has accompanied our clients as they step into leadership roles, grow their teams, expand locations, and/or garner recognition in publications the likes of AD, Elle, House Beautiful, and Luxe.
Each member of our team found their way to Ochre & Beige by pursuing the life and work they love — an energy that is palpable! We love working with fellow ambitious business owners and creatives who thrive in a "meeting of the minds."
Off-camera, you can find our team cheering each other on in Asana, sharing book recs and pictures of our kiddos over Slack, and laughing on Zoom with clients who often feel like friends by the time we're done. We can't wait to meet you.
like you, we're fueled by a passion for our craft.
I'm so used to being the one servicing clients. It was so nice to feel like the 'client'. And in the area of my business where I struggle the most. I feel confident that we will stand out.
— Emily, B Street Design
"Loved every minute of it."
JAQUILYN EDWARDS
Founder & CEO
LIZ STRONG
Studio Manager
KAIT WAGGONER
Creative Director
MEET THE O&B TEAM
Jaquilyn founded Ochre & Beige in 2017 and has since grown it into a boutique creative agency serving clients globally. Though she still takes on select client projects, she mostly serves in a CEO role, leading our team's high-level business operations, partnerships, and service offerings.
Before starting O&B, Jaquilyn studied Design and Communication at Stanford University and spent her early career in marketing, sales + business development (B2B and B2C) in Silicon Valley.
This California native lives with her husband and son in Switzerland, speaks French and fledgling Italian (to keep up with the in-laws), and is most likely to be found hiking the Alps or deep in a book she has probably read before.
Equal parts creative and strategic, Kait is the mastermind behind brand messaging, website copy, and marketing content for our clients. In addition to finalizing all projects, she conducts client meetings and manages our talented and tight-knit team of copywriters.
Before joining us in 2021, Kait earned her B.A. in Psychology and Graphic Communications and ran a booming Etsy shop in the wedding industry for 9 years, wearing all the hats as business owner, artist, and digital marketer.
Kait lives in South Carolina with her husband, two boys, and the occasional neighborhood alligator. (Tip: Look under your car.) She can be found doing design projects for fun, attending T-Swift concerts with her nieces + chaperoning her kids' wild school field trips.
Since 2020, Liz has directed our team's systems behind the scenes, transitioning from Project Manager to Operations Manager in 2023. Her logistics-minded, data-driven approach to business is the perfect complement to our creative team. She designs and manages our internal workflows, tracks KPIs, organizes team and client materials, improves efficiency, and much more.
Liz has lived all over the U.S. but now calls the East Coast home, where she and her husband recently bought 17 acres of land for a future farm. She has a cute, truck-loving toddler, reads an insane amount of books (68 last year!), and calls a well-organized spreadsheet her love language.
Bethany is an accomplished writer with a background in journalism, education, and running her own marketing business. In addition to having a front-row seat to a variety of successful creative businesses, her unique background lends a relatable human touch to the content she creates.
Since 2021, Bethany has helped our clients put their best feet forward by playing an active role in content creation and editing. She lives in the Pacific Northwest with her husband and three sweetly rambunctious boys.
Since 2023, Stephanie has overseen our client projects on a daily basis, including prepping project workflows, conducting status check-ins, communicating with our team, and caring for our clients. She is thoughtful, organized, and keeps us all on track.
No stranger to client service, Stephanie has a degree in Hospitality Management, spent 15+ years in hotels and meeting planning, and has spent the last few years working with small businesses. She lives in the Midwest with her husband and two boys, bakes a mean sourdough, and can be found organizing in her free time.
A talented writer with a B.A. in Art, Cait has been authoring marketing content for our clients since the start of 2022, including blog posts, lead magnets, nurture sequences, and more. Her own experience as a small business owner and digital marketer lends a strategic edge to her beautiful writing.
Cait lives in the Southeast where she loves to spend time with her husband and baby girl, either baking (she's a former professional!), visiting family, or traveling to the coast.
Allie is our VA and our longest-running team member. She first joined in late 2019 as a talented copywriter and graphic designer. Years later, and with two daughters at home, her role has shifted to fit her lifestyle. She supports our team with high-level administrative tasks and planning.
Allie lives in Wisconsin with her hubby, two girls, and their "homestead" of dogs, cats, and chickens. She loves to garden, cook new recipes, explore the great outdoors, and capture special moments with a paintbrush in hand.
Maddie joined our team in early 2023 and has since excelled at writing and editing creative content for our clients. Her experience writing copy in a variety of professional industries helps her bring a fresh take to each project she touches.
Maddie lives in a little cottage on the Gulf Coast with her husband, two children, and Honey, their former alley cat turned queen of the roost. You can find her at an antique store or gathered around the kitchen table making pasta with her family.
SPACE
Title
"In 2017, my life changed forever."
My remedy was a solo trip to Europe, my first ever excursion abroad, with the hopes of widening my perspective.
- Starting my copywriting business in the design industry
- Meeting my now-husband while visiting Switzerland
- Packing up my belongings and moving abroad in 2018
- Learning not one, but two, new languages
- Growing a wonderful team that I treasure dearly
- Leveling-up myself in every way
I remember the moment — journaling under a tree on a spring Morning in the ROMAN FORUM — when I realized I was meant to do something different with my life.
Growing a business is one of those rare, RAW adventures that requires self-Evolution to reach the next level — and I LOVE it.
Suddenly everything fell into alignment.
Wondering why we're called "OCHRE & BEIGE?"
A color that runs steady and safe while ochre goes bold. It evokes the warmth of a cozy knit sweater and beckons like a blank canvas, full of possibilities.
OUR origin STORY
Together, these hues capture our approach to copy: a blend of strategy, relatability, and standing out.
Xoxo,
Jaquilyn
Ochre:
Beige:
Grab OUR List of LUXURY WOrds
From "accentuate" to "zestful," this alphabetized list is filled with over 279 words that feel eloquent and off the beaten path.
Select your favorites and use them to speak to a high-end design client, help position your services at a luxury price point, and boost your confidence in your message.
PSST! — Looking for a quick win?
