How to Blog About Your Interior Design Projects

As an interior designer, sharing finished design projects on your blog is a GREAT idea… assuming that the project is one you would genuinely enjoy doing again! Done right, these types of blog posts can go the extra mile, showing your readers:

• Your design talent
• How you solved unique problems
• How you transformed your clients’ lives (BIG WIN)

…and they can attract more of your dream clients!

So instead of slapping up some “After” photos and calling it a day, how can you share just the right amount of thought and detail? Let’s talk about it…

1. Structure the Blog Post in a Logical Way

When it comes to discussing your design projects, it’s best to present the information in chronological order: first you discussed the clients’ lifestyle and wishes, then you planned a design that would solve their problems, then you brought it to life.

You’ll also want to make sure that your blog post isn’t too long or short, so…

• If you did a full-home design, you can break the project into 2 or even 3 blog posts, i.e. Kitchen + Living Room, Master Bedroom + Bathrooms, etc.
• If you don’t have more than a couple photos for each room (so not enough for each space to be a standalone post), separate your blog post into sections by room.

2. Talk about the Clients

If the clients you worked with are your ideal clients, be sure to talk about them. You don’t have to share their names, but mention some key identifiers, like:

• Who are they? A young, newly married couple? Large family with kids at home? Empty-nesters excited about finally downsizing?
• What is their lifestyle like? Busy work schedules? Raising kids? Traveling often? All of the above?
• What are their struggles? Staying organized? Feeling rested at home? Making the most of free time? (Read more about identifying your ideal clients’ struggles here.)

How to Do It

• Introduce your clients in the beginning of your blog post. Share a bit about their lifestyle, why they approached you, and what they envisioned for their future home.
• This is also a great place to link to your Process page or the “How to Make the Most of Your Design Consultation” blog post

3. Share Your Clients’ Struggles (& the Project’s)

When you discuss the challenges of the project, you can approach it in two ways:

• the challenges you solved for your clients (making morning prep easier, creating a space for entertaining, etc.)
• the design challenges you faced when creating what your clients needed (Did the hoped-for open concept space include load-bearing walls to navigate? Did you need to custom build something for them? Etc.)

How To Do It

You can list the project’s challenges with bullet points or simply share them throughout the post as you unveil the “After” photos.

4. Include “Before” Photos

Though I would never, ever suggest you put “Before” photos on your homepage or even your portfolio page, your blog is the perfect place to share the full journey and transformation (even if the “Before” photos are ugly — especially if the Before photos are ugly!).

You reader needs a comparison so they can see the true depth of your work — whether you redesigned the space, staged it, or created custom window treatments that brought it to life.

How To Do It

• [One room] Share 1-3 “Before” photos in the beginning of your post
• [Several rooms] Share 1-2 “Before” photos preceding the “After” photos for each room

5. Share Your Final Design with Insightful Commentary

Of course, “After” photos are the best part of any design reveal. You’ll want these to be high-quality, large enough to see clearly, and accompanied by some commentary about the design.

How To Do It

• Share how the clients’ wishes influenced the design
• Share how the design will make your clients’ lives easier
• Share a little designer’s insight into why a particular element works in the space
• Share how you kept their home extremely personal
• Etc.

There you have it — 5 tips for presenting your projects to your best advantage.

If there’s one BIG takeaway I’d like you to have here, it’s to make sure you mention the impact your work had on your clients’ lives. Because, yes, you might be a designer, but you use design to transform lives… and that is infinitely more powerful.

So keep blogging, my friend, and I’ll see you back here next week. 😉

Xoxo,
Jaquilyn