As an interior designer, sharing finished design projects on your blog is a GREAT idea… assuming that the project is one you would genuinely enjoy doing again! Done right, these types of blog posts can go the extra mile, showing your readers:
…and they can attract more of your dream clients!
So instead of slapping up some “After” photos and calling it a day, how can you share just the right amount of thought and detail? Let’s talk about it…
When it comes to discussing your design projects, it’s best to present the information in chronological order: first you discussed the clients’ lifestyle and wishes, then you planned a design that would solve their problems, then you brought it to life.
You’ll also want to make sure that your blog post isn’t too long or short, so…
If the clients you worked with are your ideal clients, be sure to talk about them. You don’t have to share their names, but mention some key identifiers, like:
When you discuss the challenges of the project, you can approach it in two ways:
You can list the project’s challenges with bullet points or simply share them throughout the post as you unveil the “After” photos.
Though I would never, ever suggest you put “Before” photos on your homepage or even your portfolio page, your blog is the perfect place to share the full journey and transformation (even if the “Before” photos are ugly — especially if the Before photos are ugly!).
You reader needs a comparison so they can see the true depth of your work — whether you redesigned the space, staged it, or created custom window treatments that brought it to life.
Of course, “After” photos are the best part of any design reveal. You’ll want these to be high-quality, large enough to see clearly, and accompanied by some commentary about the design.
There you have it — 5 tips for presenting your projects to your best advantage.
If there’s one BIG takeaway I’d like you to have here, it’s to make sure you mention the impact your work had on your clients’ lives. Because, yes, you might be a designer, but you use design to transform lives… and that is infinitely more powerful.
So keep blogging, my friend, and I’ll see you back here next week. 😉
Xoxo,
Jaquilyn
I believe that life, like home, is meant to be designed. In just 3 years, I built a life I love and a business that supports interior designers across the globe. I’m obsessed with books, a bold red wine, and helping women rise in their power — and I believe that your freedom in business starts here. Read more >>
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