When it comes to blogging, I wish I could tell you that “if you build it, they will come,” but crafting the perfect blog post is only half the battle — the next step is to increase traffic and make sure people see it. And not just any people… the right ones, your ideal clients.
Done well, increasing the right traffic to your blog posts can grow the number of subscribers on your newsletter list, increase potential client inquiries, and grow your client roster. Yes, I’ve personally seen this in action with our interior designer clients and with my own business. It works.
So, how do you do it? Here are 8 ways to increase traffic to your blog posts…
Search engines use features like headings, image alt-tags, and meta descriptions to understand the content of your blog post and decide when to surface the post in search results. Although it takes time to build great SEO, formatting a blog post properly is one of the easiest ways to increase its long-term traffic.
You can find more information about formatting a blog post for SEO here or download my Blogging for SEO Checklist below.
Next up, sharing your blog posts on social media. I would argue that this is one of the most effective ways to increase traffic to your blog posts. In fact, I would say that “website clicks” is the most important social media statistic to measure. You want followers going to your website — that’s the real estate you own, and that’s where they can learn more about you and join your mailing list for longer-term engagement.
As far as social media strategy goes, there are a lot of options and opinions out there. I’ll share what I’ve seen to be effective, but feel free to experiment to discover what works for you and your business.
For Instagram or Pinterest, create a graphic with your blog post’s title or a compelling quote from the post. If your IG squares aren’t conducive to text, no sweat. Share these in your Stories instead and make sure that your “Link in bio” includes a route to your blog.
For Facebook or LinkedIn, adding a link to the blog post will auto-populate an image from the post. You can use the same vertical oriented graphics you used for IG and Pinterest in your FB Stories.
The copy or caption of your social media post is important. Imagine that you are your ideal client scrolling away on IG… what’s going to stop you in your tracks and make you pay attention?
I shared this advice on writing blog post introductions, and you can follow the exact same advice when writing a social media caption. Better yet, do what I do and use your blog post introduction AS your social media caption. Why do the same work twice, right?!
At the end of the social media post, you will want a Call to Action, a short statement inviting your audience to take that next step… clicking the link in your bio, reading the blog post, etc.
You can read more on Calls to Action here.
Share your blog post on social media multiple times. It often takes seeing something a few times for followers to click on it. Plus, posts get buried quickly, so repetition ensures that people see it. I would post several times on IG, once per week on Facebook and LinkedIn, and once per day on Pinterest.
Admittedly, I don’t have a ton of personal experience with this one, but clients have told me they have seen results from doing this. If you see one of your blog post-related social posts performing well on social media, you can choose to promote or “boost” the post to more viewers.
This method of increasing traffic to your blog posts is probably my favorite one. I have seen far too many good results to believe otherwise. Sharing your latest blog post in a newsletter (here’s the right way to do it) can spark engagement, boost traffic, and even lead to new client inquiries.
I have seen this work for O&B with my own two eyes and seen similar success with our clients!
A nurture sequence, or “welcome sequence,” is a series of emails that get sent to new mailing list subscribers. The first email usually delivers your strategic lead magnet or free resource, and the following emails share more valuable information and deepen the connection with you.
This is a GREAT place to add helpful blog posts, not only to increase traffic to those posts, but also because they build the know-like-trust relationship between you and a potential client. Win-win.
You can learn how to create an effective nurture sequence here.
Your client process starts when a potential client books that first discovery call with you and ends when they sail off into the sunset with their new, fabulous space. Everything that happens in between — getting a Services Packet, Proposal, Welcome Guide, Weekly Updates, or Final Wrap-Up Packet — is an opportunity to make your client feel as supported as possible. (Future blog post coming on this topic.)
Yes, this can include blog posts! Topics like “how to work with an interior designer” or “what to expect during a renovation” or “how to care for your professionally designed home,” these are all topics that would appeal to someone looking for an interior designer AND those who are already in the process… and you know I love blog posts that do double or triple duty!
In one move, you have deepened and upleveled your client process AND increased traffic to your blog posts, which increases the overall SEO of your website.
Like formatting for SEO, there are several small things that you can do within a blog post to increase traffic to other posts and content on your site. This can include…
This last one is just for fun! Although not at all essential, you can link to your latest blog post (or one that is perfect for potential/current clients) directly in your email signature. Since it’s likely that you email people who care about what you do, they may just click the link and go give it a read. 😉
There you have it — 8 ways to increase traffic to your blog posts. Pick your favorites or employ all of these strategies for blog posts that get seen AND contribute to your bottom line. Questions? Need help? You know where to find me.
I believe that life, like home, is meant to be designed. In just 3 years, I built a life I love and a business that supports interior designers across the globe. I’m obsessed with books, a bold red wine, and helping women rise in their power — and I believe that your freedom in business starts here. Read more >>