I just got back from a business retreat with my mastermind group — my first in almost 6 years of business — and let’s just say, it was life-changing.
Not only was the women-supporting-women vibe a balm for the soul, but it was fascinating to see inside so many different types of businesses and in so many industries. It drove home the simple truth that there is no one right way to do business. We each get to do it our way.
One of the topics that naturally came up in our conversations was… AI-generated content. ChatGPT, to be more specific. We had a long conversation about how to use it — and not use it — in our businesses. To keep things concise, I’ll be sharing:
Let’s dive in…
The biggest downside of using AI-generated copy, at least right now, is that platforms know when you’ve used it — and they penalize you for it.
The other downside is that ChatGPT, while wildly smart and endlessly resourceful, ends up spitting out “the average.” It can sound very generic — yes, even if you teach it how to replicate your voice. It also doesn’t understand the nuances of your business goals, ideal clients’ pain points, and other nuances that are unique to you. In summary:
***Huge Upside: As a copywriters, we LOVE the idea that more people are going to be using ChatGPT to create content, because that means the market is naturally going to shift toward feeling more generic. The businesses that create custom and inject their unique voices into their brands WILL STAND OUT, purely by default! Use this to your advantage!!
That said, there is absolutely no reason not to take advantage of such a rich resource. It truly is remarkable what it can do, and a little experimentation and creative thinking can make arduous tasks easier and more efficient. For example:
Bonus Tip: Use ChatGPT to learn about ChatGPT. Ask it questions about its own limitations, and you’ll be surprised by its honest responses.
I hinted at these in the sections above, but in case you skimmed down here (I see you), here’s a quick list you can save:
All this said, the technology is new and evolving (as of spring 2023), so it is possible that these lists could change over time. To avoid hurting your business, I recommend following these guidelines to start and doing the research when you have questions down the road.
At the end of the day, ChatGPT is a TOOL and neither bad nor good. And like other new tech (remember when social media entered the scene?), it’s up to each of us to decide how we want to use and engage with it in our businesses.
Until next time, have fun with it!
P.S. Need help with custom strategy and copywriting for your business? That’s what we do!
Guide & Checklist
Guide & Checklist