Your brand is what others say, think, and feel about your business — your brand messaging is how we craft that perception with words and phrases. It’s a mix of positioning strategy, creative expression, and above all, alignment with your values, vision, and ideal clients.

Our designer clients have told us that going through our Brand Messaging process results in:

• Clarity and confidence when talking about their business (online or in person)
• Inquiries from the right potential clients (and less of the wrong ones)
• Deeper client trust earlier in the process
• A perception of higher value from clients and partners
• An easier time talking to and connecting with new referral partners
• Less time wasted weeding through inquiries that “aren’t a good fit”
• A team that is on the same page with how to represent their studio
• Marketing content ideas they know will resonate with ideal clients

How Does our Brand Messaging Process Work?

All of our Full-Service Website Copy projects start with Brand Messaging Strategy. It is the only way we can ensure that your copywriting is both strategic and designed for establishing client trust and connection. It blends our combined 20+ years of marketing knowledge, copywriting nuances, business strategy, and of course, what makes you unique.

We take the big picture into account and the tiny details, ensuring that the direction and execution will be aligned with you and your goals for the next 2-5 years.

Our process includes:

• Discovery Call to see if we’re the right fit for you
• Initial questionnaire to better understand your business, clients, goals, etc.
• A 90-minute Strategy Session with our team to deep dive into the specifics
• The development of your comprehensive Brand Messaging Strategy PDF
• Iteration as needed to make it perfect

Though our Brand Messaging Strategy is always adapted to each of our clients, it generally includes:

• Objectives & Vision
• Ideal Client Profile & Analysis
• Service Descriptions
• Competitor Research
• Core Values & Client Alignment
• Key Differentiators
• Brand Story
• Studio Bio & Tagline
• Voice & Tone Guidelines
• Brand Phrases & Word Bank

If this looks like a lot of work, believe me, it is. For us, at least. But in the end, this Brand Messaging Strategy becomes a “script” you can reference as needed, showing you what to say and how to say it with confidence. And of course, it sets the foundation for the Website Copy we create for you next.

So, how do you know if Brand Messaging — or Website Copy — are even right for you?

How do you know if your design studio is ready for Brand Messaging?

Our clients have seen the most impactful results when they’re starting in one or more of these scenarios:

• Your website copy no longer represents your design firm’s success or where you’re headed
• You’re pivoting, leveling up your business, or expanding into a new market
• You’re looking to attract higher-end clientele
• You’re looking to attract bigger, better projects
• You’re ready to stand out and establish what makes you unique
• You’re repositioning yourself as the CEO/Creative Director and want clients to trust your team
• You feel too close to your business to see it clearly
• You’ve tried AI and it just doesn’t sound like you—you’re going in circles

If these sound familiar, working with us on your Brand Messaging Strategy and copy could be the solution. We invite you to reach out to us here to see if we’re a good fit for each other.

How Do You Know Your Brand is Working?

Of course, you want to know it’s working, right? Here’s what messaging success looks and sounds like after it has been implemented and running…

• “I had a call with a potential client, and she was ready to work with me before I had even pitched anything!”
• “I raised my prices again, and I’m still booked out months in advance.”
• “I’m finally in a place where I can say yes to only the clients I really want.”
• “It’s so rewarding hearing potential clients repeat my own words back to me. They’re connecting with the messaging!”

Yes, we have heard ALL of these statements (and more) from clients. That’s the power of great messaging in action. It works for and with you. And I can tell you from personal experience…

It’s not only business-changing. It can be life-changing.

When you’re ready, we’re here.

Xoxo,
Jaquilyn and Team O&B