Not much! We’ve designed these templates with busy designers like you in mind. For the Lead Magnet, simply drag and drop your favorite project photos, add project details and business info where indicated, and customize the brand colors and fonts as needed. We estimate 2-3 hours total, tutorials included.

In this collection, the Welcome Sequence involves less copy customization. 90% is written for you, with the exception of some project details. We've provided a clear roadmap to make the process as easy and straightforward as possible, and we estimate it taking about 1 hour.

YES. We highly recommend that you have at least 15-20 high-quality photos to showcase. Our templates are built to highlight your work. Effective visual representation is the key to making the most out of these lead magnets. Supplement with stock photos sparingly, if needed.

First, we have tutorials for each of these steps, so you won't be doing it alone. Your Lead Magnet's signup form (usually made in your mailing list platform, such as Flodesk) gets added to your website. A delivery email will need to be set up to automatically send your Lead Magnet (as a shared PDF link) when someone subscribes. Your purchase includes copy you can use for both the subscribe form and the delivery email.

The Welcome Sequence will get set up as a workflow in your mailing list platform with settings that trigger it to start after someone subscribes to your Lead Magnet. Then, emails will be auto-scheduled at the intervals we suggest (every 2-3 days) or at a pace you're comfortable with. Again, you'll have tutorials for this to make it as straightforward as possible.

If you're feeling stuck, you are welcome to reach out to us at support@ochreandbeige.com for assistance or to upgrade to done-for-you implementation ($495-$995).

Let's look at it from three angles: quality, time, and investment. From a quality perspective, anything custom will, of course, be more attuned to your business. However, these templates come close, thanks to our client-focused approach. From a time perspective, customizing a template is actually much faster—a few days versus 3-4+ weeks. Our templates are also a significantly smaller investment. About $375-$750 compared to $2k-$5k for custom. It all depends on what you're looking for. The choice is yours!

If you haven't worked on your dream project just yet, you can still use the Lead Magnet and Welcome Sequence to highlight your work, but it may not be as effective. However, as long as you have a few solid rooms from one home, it will absolutely showcase your expertise.

If your ideal clients fall into multiple categories — e.g. professionals and families, or professionals and retirees — we recommend selecting the Lead Magnet that you feel is the most compelling to those you serve. (See descriptions for what's inside each.) The copy can easily be tweaked to be more inclusive. The same goes for the Welcome Sequence. Select the one that feels most aligned and then make small changes to fit what you need.

Although these two resources are designed to work together — and will be most effective that way — the Lead Magnet and Welcome Sequence may each be acquired as a standalone purchase. You can get the Lead Magnet here or get the Welcome Sequence here.

Go here for the Professionals Lead Magnet
Go here for the Welcome Sequence

A Welcome Sequence (also called a "Nurture Sequence") creates a thoughtful and intentional experience for each new subscriber who joins your mailing list — i.e. your potential clients. Rather than have them join your list and receive whichever random newsletter you're sending next (or no newsletter at all), the sequence guides them from not knowing much about you to feeling like they understand what you do, share your values, and know exactly how you can help them.

In addition to guiding them toward becoming clients, having this prior knowledge often leads to prospects being more informed on sales calls and during the client experience. A win!