look inside the families collection
how to take your ideal client from "cold lead" to booked call.
then get yours here:
ATTRACT the right people
build the relationship
make booking easy
Attraction starts with a Lead Magnet, an insightful digital magazine tailored to your ideal clients. You collect their email addresses in exchange.
Connection happens over a Welcome Sequence: thoughtful emails where prospects learn more about you while oohing and ahhing over your work.
The 7-email Welcome Sequence invites prospects to book a call when the timing is right, leading to inquiries who already know, like + trust you.
The smart, hands-off way to Land more of your best clients
How does it work?
Creating a home that evolves with your family: The magazine
• Appeals to clients seeking longevity in their homes
• Offers workbook pages to plan + dream
• Builds trust with a featured project case study
• Inspires bookings with Services Page and Call to Action
• Showcases your smart design insights + ideas
• Print for use as a luxurious leave-behind
Creating a home that evolves with your family: The magazine
• Part magazine, part workbook
• Showcases your smart design insights
• Builds trust with featured case study (optional)
• Services page reveals full-service offering
• Letter from you sparks connection
• Call to action to inspire inquiries
Purchase your ideal collection
Purchase the collection that fits your clientele best, and we'll deliver it straight to your inbox. The Families Collection is for attracting clients who:
Get started with the FAMILIEs collection
Have young or teenage children at home
Appreciate quality, durability, and longevity
Want a home that reflects their success and personality
May be renovating or building (w/furnishing)
Step 1
Customize & implement the templates
Clear, easy-to-follow instructions allow you to customize your templates quickly. Then, implement your new and beautiful resources within your website + email platform.
Lead Magnet includes all copy + design (in Canva)
Welcome Sequence includes 7 emails with beautiful copy + minimal areas to update (like project info)
Tutorial Library guides you through implementation
Step 2
attract perfect-for-you clients
Sit back and watch as subscribers, inquiries, and bookings grow over time... and not just any bookings, but the on-the-go families you love working with most!
Step 3
FOR FAMILIES:
The Welcome Sequence
• Builds connection and rapport
• Answers common client questions
• Tells relatable stories about your projects
• Highlights your beautiful work
• Helps prepare a potential client to work with you
• Invites potential clients to work with you
FOR Families:
The Welcome Sequence
• Builds connection and rapport
• Answers common client questions
• Tells relatable stories about your projects
• Highlights your beautiful work
• Invites potential clients to work with you
Serves full-service design or decorating clients
Works with mid-market or affluent clientele (not DIY)
Ideally has completed a project for this type of client before
Has professional portfolio photography
Seeks a high-quality alternative to fully custom ($2k-$5k)
Can commit to (or outsource) customization and setup
The FAMILIES Collection | $749
Lead Magnet Template w/Copy + Design (Canva)
Copywriting for a 7-Email Welcome Sequence
Copy for Subscribe Form + Lead Magnet Delivery Email
Access to our Video Library of Tutorials
Bonus(!) Flodesk Email Design Templates
attract. delight. bookED.
So Here's a peek inside...
Your beautiful, 12-page magazine is designed to reveal your thoughtfulness, ingenuity, and experience creating family homes. Main points include:
• The power of planning thoroughly
• Building functionality into the home
• Inspiration from the family's interests
• Advice for investing in furnishings
• Multi-purpose rooms and spaces
• Workbook-style pages to plan + dream
The LEAD MAGNET
The WELCOME SEQUENCE
We know you love details
Your 7-email Welcome Sequence is crafted to connect, inform and inspire the on-the-go families you love to serve. Topics include:
P.S. Looking to purchase just one of the resources in this collection?
• Welcome email + what to expect
• Thought-piece on the role of a designer
• 2 Project reveals with storytelling
• Best timing to hire a designer
• Expressing their personalities through design
• Direct invitation to work together
build your mailing list
increase sales calls
book ideal clients
Bask in the joy of having a mailing list full of prospective, perfect-for-you clients. (Algorithm, who?)
Watch as inquiries become increasingly more aligned with your ideal clients and projects.
Feel how much easier sales calls – and bookings – become with informed prospects who already trust you.
Start with The Families Collection
Our investment with O&B has led to a feel-good, results-driven outcome I happily include in our business plan year after year.
I told more than one of our clients about how incredible my experience was with Ochre and Beige and if they ever need help with copywriting, they need to contact you all. It was a stellar experience, and I could not be happier with the final product.
"You have a customer and fan for life!"
"...OuTSOURCING COPY TO [O&B] IS ONE OF THE SMARTEST DECISIONS I'VE MADE AS A BUSINESS OWNER."
FROM OUR CUSTOM CLIENTS
— Shannon Ernst, JF Gardemal
— Shawna Percival, Styleberry Creative
HEART-WARMING PRAISE
Not much! We’ve designed these templates with busy designers like you in mind. For the Lead Magnet, simply drag and drop your favorite project photos, add your logo, and customize the brand colors or fonts, if you wish. The copy only needs a few simple updates, such as adding your business name and title. We estimate 1-2 hours total, tutorials included.
The Welcome Sequence involves more copy customization, especially when sharing your unique project stories. (FYI: This type of content sees the highest engagement and is well worth the extra effort!) We've provided a clear roadmap to make the process as easy and straightforward as possible. We estimate it taking about 1-2 hours.
YES. We highly recommend that you have at least 15-20 high-quality photos to showcase. Our templates are built to highlight your work. Effective visual representation is the key to making the most out of these lead magnets. Supplement with stock photos sparingly, if needed.
First, we have tutorials for each of these steps, so you won't be doing it alone. Your Lead Magnet's signup form (usually made in your mailing list platform, such as Flodesk) gets added to your website. A delivery email will need to be setup to automatically send your Lead Magnet (as a shared PDF link) when someone subscribes. Your purchase includes copy you can use for both the subscribe form and the delivery email.
The Welcome Sequence will get set up as a workflow in your mailing list platform with settings that trigger it to start after someone subscribes to your Lead Magnet. Then, emails will be auto-scheduled at the intervals we suggest (every 2-3 days) or at a pace you're comfortable with. Again, you'll have tutorials for this to make it as straightforward as possible.
If you're feeling stuck, you are welcome to reach out to us at support@ochreandbeige.com for assistance or to upgrade to done-for-you implementation ($125-$995).
Let's look at it from three angles: quality, time, and investment. From a quality perspective, anything custom will, of course, be more attuned to your business. However, these templates come close, thanks to our client-focused approach. From a time perspective, customizing a template is significantly faster — think 1-2 days versus 3-4+ weeks. Our templates are also a significantly smaller investment. About $375-$750 compared to $2k-$5k for custom. It all depends on what you're looking for. The choice is yours!
If you haven't worked with this type of client yet, you can still use the Lead Magnet and Welcome Sequence, BUT it may not be as effective. Customizing photos and stories from your projects and experiences will also be more difficult.
If your ideal clients fall into multiple categories — e.g. professionals and families, or professionals and retirees — we recommend selecting the Lead Magnet that you feel is the most compelling to those you serve. (See descriptions for what's inside each.) The copy can easily be tweaked to be more inclusive. The same goes for the Welcome Sequence. Select the one that feels most aligned and then make small changes to fit what you need.
Although these two resources are designed to work together — and will be most effective that way — the Lead Magnet and Welcome Sequence may each be acquired as a standalone purchase. You can get the Lead Magnet here or get the Welcome Sequence here.
A Lead Magnet is a complimentary resource you offer on your website in exchange for email addresses. The more specific your Lead Magnet is to your ideal client, the more likely that you are building a mailing list of people who will become clients.
This is why our approach to Lead Magnets is to tailor each of them to a specific ideal client profile. This level of specificity increases the resource's ability to connect with their lifestyle and build a positive relationship — long before they ever reach out.
A Welcome Sequence (also called a "Nurture Sequence") creates a thoughtful and intentional experience for each new subscriber who joins your mailing list — i.e. your potential clients. Rather than have them join your list and receive whichever random newsletter you're sending next (or no newsletter at all), the sequence guides them from not knowing much about you to feeling like they understand what you do, share your values, and know exactly how you can help them.
In addition to guiding them toward becoming clients, having this prior knowledge often leads to prospects being more informed on sales calls and during the client experience.
Not much! We’ve designed these templates with busy designers like you in mind. For the Lead Magnet, simply drag and drop your favorite project photos, add your logo, and customize the brand colors or fonts, if you wish. The copy only needs a few simple updates, such as adding your business name and title. We estimate 1-2 hours total, tutorials included.
The Welcome Sequence involves more copy customization, especially when sharing your unique project stories. (FYI: This type of content sees the highest engagement and is well worth the extra effort!) We've provided a clear roadmap to make the process as easy and straightforward as possible. We estimate it taking about 1-2 hours.
We highly recommend that you have at least 15-20 high-quality photos to showcase. Our templates are built to highlight your work. Effective visual representation is the key to making the most out of these lead magnets. Supplement with stock photos sparingly, if needed.
First, we have tutorials for each of these steps, so you won't be doing it alone. Your Lead Magnet's signup form (usually made in your mailing list platform, such as Flodesk) gets added to your website, and a delivery email will need to be setup to automatically send your Lead Magnet (as a shared PDF link) when someone subscribes. Your purchase includes copy you can use for both the subscribe form and the delivery email.
The Welcome Sequence will get set up as a workflow in your mailing list platform with settings that trigger it to start after someone subscribes to your Lead Magnet. Then, emails will be auto-scheduled at the intervals we suggest (every 2-3 days) or at a pace you're comfortable with. Again, you'll have tutorials for this to make it as straightforward as possible.
If you're feeling stuck, reach out to us at support@ochreandbeige.com for assistance or done-for-you support ($125-$995).
What if I like the topic, but my ideal clients are a mix?
If your ideal clients fall into multiple categories — e.g. professionals and families, or professionals and retirees — we recommend selecting the Lead Magnet that you feel is the most compelling to those you serve. (See descriptions for what's inside each.) The copy can easily be tweaked to be more inclusive. The same goes for the Welcome Sequence. Select the one that feels most aligned and then make small changes to fit what you need. Or, you're always welcome to use more than one.
How does this template compare to a custom option?
Let's look at it from three angles: quality, time, and investment. From a quality perspective, anything custom will, of course, be more attuned to your business. However, these templates come close, thanks to our client-focused approach. From a time perspective, customizing a template is significantly faster — think 1-2 days versus 3-4+ weeks. Our templates are also a significantly smaller investment. About $375-$750 compared to $2k-$5k for custom. It all depends on what you're looking for. The choice is yours!
What if I haven't worked with this type of client yet?
If you haven't worked with this type of client yet, you can still use the Lead Magnet and Welcome Sequence, BUT it may not be as effective. Customizing photos and stories from your projects and experiences will also be more difficult.
What if i just want one of these resources, not both?
Although these two resources are designed to work together — and will be most effective that way — the Lead Magnet and Welcome Sequence may each be acquired as a standalone purchase. You can get the Lead Magnet here or get the Welcome Sequence here.
We want you to feel 100% confident when selecting your content. If have any questions or would like our guidance on which Lead Magnet and Welcome Sequence is right for you, send us a friendly email:
support@ochreandbeige.com
WHY CHOOSE OUR TEMPLATES?
When you choose to invest in our templates, you're choosing a team with a combined 20+ years of experience in marketing and 10+ years of experience in the interior design industry.
Our work has directly contributed to designers attracting their ideal projects, stepping into leadership roles, growing their teams, and more. We know your struggles, what clients look for, and how to lean into the direction you want go.
Your templates take all of this into consideration. They position you as a leader, tastefully showcase your work, and attract the clients you love most. Enjoy.
