Why do you need a brand photoshoot? Because stunning imagery isn’t just for your portfolio page, and photos of interiors shouldn’t be the only ones on your site.
Your dream clients need to see the real people and the real work behind what you do. That inside peek creates an initial connection, starts the relationship, and builds future clients’ trust.
So… what does a brand photoshoot entail? What photos do you need?
A brand photoshoot is exactly what it sounds like—a photoshoot dedicated to getting shots that represent your brand as a whole.
This can include: photos of your team, individual shots, lifestyle photos and office photos, photos of you putting together a flat lay, and on and on. (I’ll share a more complete list for you below.)
creates an initial connection that helps start a relationship with a potential client
helps your dream clients better understand who you are, what you do, and who you serve
gives you content for your website, blog, social media, even your welcome materials or proposals
the more consistent your brand, the more trust you build with your audience and potential clients
All of the above are an invaluable part of marketing your business. So if you’ve never done a brand photoshoot before, start looking for a photographer whose aesthetic matches your own and get on their calendar!
Great question, and I love when our clients ask us this because it helps us make sure we’re getting shots to support the blog content we have on our schedule. (Yet another ready our Content Strategy Session is an asset—it allows you to plan strategically!)
In general, my suggestions fall into 3 categories:
Photos that support your planned blog content
Photos that capture your behind-the-scenes work
Variations of your photos for multiple seasons
Let’s talk about each of these.
When you have a content calendar, you will know which blog posts are on the schedule for the next several months. Go through each post and consider whether there are any shots that might be useful for the post.
For example, a Before & After blog post might have its own photoshoot coming up on Install Day, but maybe you don’t have a great picture of the project’s inspiration. A flat lay or a shot of the materials selected would be great here.
Another example: Maybe you have a blog post planned about identifying quality materials in furnishings. If you have any inventory tucked around your office or warehouse (if you have one), be sure to get some closeups of the fabric, the joinery, whatever those key indicators of quality might be.
Even if you don’t know the exact content of the blog post yet, knowing the topic will help you brainstorm some potential shots that illustrate your main points… which is always better than trying to hunt down a perfect stock photo that may or may not exist!
I’ve found that many designers are missing out on the opportunity to share what they really do. They’ll share projects and flat lays, but that’s it. Between you and me, I know there is so much more to what you do.
Sure, creating RCPs probably isn’t the most glamorous part of your job, but do your future clients truly know the extent of your design expertise? Or do they still think you’re picking out pillows and paint colors all day? (Bless their hearts.)
Maybe sharing a photo of an RCP is way off-brand for you, but you get my point—show your audience behind the scenes. Keep it on-brand. And best of all, make it fun, so that they can’t wait to work with you!
You and your team in action:
Touching/holding samples — tiles, fabric, cabinet hardware etc.
Meeting with a client (stand-in volunteer/s who fit your client avatar)
Sharing a floor plan
Styling decor on a shelf or table
Arranging flowers or decor within a vase
Poring over documents, with at least 1 close-up of each type of document (you never know!)
Sitting in chairs in a showroom
Creating a 3D rendering
Toasting success with wine or cocktails
Materials and samples:
Tile samples on a table
Fanned out fabric swatches
Flat lays including several elements of a design
Close-ups of decor, furnishings and vignettes
Close-ups of important documents, like floor plans
Your design firm’s headquarters:
Reception area where clients will be greeted
Conference room where design concepts are presented
Guests’ powder room if it looks spectacular (there’s something about an incredible powder room that just screams “extra mile”)
Your resource library, where design concepts come to life
Close-ups of design books or resources
This is by no means an exhaustive list, so feel free to get creative, ask your team for suggestions, and have some fun with it. Believe me, if you and your team feel excited and involved, that energy will be tangible in your final photos—and irresistible to your dream clients!
If you have an established routine of quarterly photoshoots, you may not need to take multiple seasons’ worth of photos all at once. However, if you schedule your shoots yearly or bi-yearly, you should be considerate of the upcoming seasons.
Imagine that you have photos of you holding tiles. You’re wearing an LBD, the sun is shining into your office, and the trees are in full bloom outside your office window. If you share this photo in the winter, when your fellow locals know that the landscape is popping with grays, your photo is going to look a bit outdated.
It’s difficult to get around this with any photos that include nature, but you can account for the seasons with your outfit choices (some lighter weight, some heavier) and even how you design your flat lays.
For example, even as you keep the general colors the same (on-brand), I am confident that you can alter the balance and composition to suit a lighthearted summer aesthetic or a cozy winter vibe. Please… you’re a design genius. You’ve got this!
I’ll wrap things up here, but I hope this has inspired you to not only book your next brand photoshoot, but to give your shot list a lot of strategic thought. It’s true that the right photographer will help you compile a great shot list, but having your own ideas will make the magic even better!
If you still haven’t downloaded our Content Strategy Workbook, you can get yours here. It will help you create a content calendar that attracts your dream clients and lets you plan ahead when it comes to your photoshoot. 😉
See you next Monday…
P.s. If you’re in/near Orange County, I highly recommend Lovisa Photo. Erin did an incredible job with my own photoshoot, was so much fun to work with, and has a ton of experience working with interior designers!
I believe that life, like home, is meant to be designed. In just 3 years, I built a life I love and a business that supports interior designers across the globe. I’m obsessed with books, a bold red wine, and helping women rise in their power — and I believe that your freedom in business starts here. Read more >>