Why do you need a brand photoshoot? Because stunning imagery isn’t just for your portfolio page, and photos of interiors shouldn’t be the only ones on your site.
Your dream clients need to see the real people and the real work behind what you do. That inside peek creates an initial connection, starts the relationship, and builds future clients’ trust. Today, we’re covering:
A brand photoshoot is exactly what it sounds like—a photoshoot dedicated to getting shots that represent your brand and work as a whole.
This can include: photos of your team, individual shots, lifestyle photos and office photos, photos of you putting together a flat lay, and on and on. (I’ll share a more complete list for you below.)
All of the above are an invaluable part of marketing your business. If you’ve never done a brand photoshoot before, I highly recommend looking for a photographer whose aesthetic matches your own and getting on their calendar.
I also suggest doing at least 2 to 3 outfit changes so that your photos will have greater variety and longevity throughout the year.
This one is exactly what it sounds like, and the best way to prepare for it is to think about what you do for your clients every day. Especially the things that they might not KNOW you’re doing for them. Here are some ideas:
You & Your Team
Materials and Samples
Your Design Studio or Workroom:
This is by no means an exhaustive list, so feel free to get creative, ask your team for suggestions, and have some fun with it. Believe me, if you and your team feel excited and involved, that energy will be tangible in your final photos—and irresistible to your dream clients!
Don’t be afraid to ask your photographer to include you and/or your team when photographing projects! Ideas could include:
You get the idea. The best strategy is to think about the activities your clients enjoy in their homes, and use that as inspiration to set the scene. Photos like these will help potential clients imagine themselves living that lifestyle in their new home, designed by you.
I’ll wrap things up here, but I hope this has inspired you to not only book your next brand photoshoot, but to give your shot list some strategic thought. It’s true that the right photographer will help you compile some great scenes, but having your own ideas will make the magic even better. And speaking of branding…
Until next time,
P.s. If you’re in/near Orange County, I highly recommend Lovisa Photo. Erin did an incredible job with my own photoshoot, was so much fun to work with, and has a ton of experience working with interior designers!