*Please note: Digital purchases are non-refundable.
Welcome Sequence Email Template
This 7-email Welcome Sequence guides ideal potential clients from discovering you (and joining your email list) to excitedly booking an introductory call.
Through a blend of essential education, inspiration, and clear next steps, your emails position you as a trusted expert while helping them know when it's right to reach out. (Spoiler: Early!)
7-email sequence
instant download
easy to edit
professional copy
Website Subscribe Form
bonus flodesk designs
$325 USD
Add to cart
save time, energy, & uncertainty. customize your templates once. use them again & again.
Save time, energy & uncertainty.
Customize your templates once,
use them again and again.
Book More of the Right Discovery Calls.
80% of the copy is done for you. Simply adjust tone, project/business details, and brand voice with simple, fill-in-the-blank edits — no writing from scratch.
Easy to edit & customize
Each email builds connection, credibility, and trust — and can be sent at your desired pace — inspiring new, ideal subscribers to work with you.
STRATEGICALLY structured
Professional, done-for-you copy is backed by our 10+ years of experience leading marketing and content strategy for rising and established interior designers.
WRITTEN FOR CLARITY
Strategically crafted for interior designers, this 7-email sequence combines storytelling and education to nurture ideal potential clients toward their next step: booking a call with you.
Purchase your template
Get instant access to your professionally written Welcome Sequence. No waiting — simply download and start personalizing.
customize
& implement
Adjust names, project examples, and any brand-specific language so the sequence sounds just like you. Then, upload into your email platform and automate. Follow the included video walkthrough for a smooth, stress-free setup.
NURTURE WITH CONFIDENCE
Let your new sequence welcome subscribers on autopilot — building trust, clarifying your role, and motivating potential clients take action: booking a discovery call with you.
Purchase your template
Crafted Specifically for Interior Designers
7 professionally written emails
Attract clients who value their home's quality, longevity, and level of customization — the sort of client who sees interior design as an investment in their quality of life.
personalized PACING THAT BUILDS TRUST
Choose from two suggested cadences — quick and memorable or more spaced-out — to create the nurture experience you desire.
Customizable & EASY TO EDIT TEMPLATE
Follow easy fill-in-the-blank and customization instructions to personalize names, examples, voice, and timing to match your brand.
PREWRITTEN SUBSCRIBE COPY
Use the included subscribe form copy is used to inspire signups and turn casual website visitors into engaged leads.
Strategic Copy Tailored to Interior Designers
Attract clients who value their home's quality, longevity, and level of customization — the sort of client who sees interior design as an investment in their quality of life.
BONUS (!) FLODESK DESIGN TEMPLATES
Copy/paste your emails into your existing platform OR use our bonus Flodesk template designs for easy integration.
Crafted Specifically for Interior Designers
01
STEP 1
Purchase Your Template
Purchase the Welcome Sequence Email Template, and we'll deliver it straight to your inbox.
02
STEP 2
Customize & Implement
Personalize the sequence following quick customization instructions. Then, automate it within your email platform using quick tutorials. (Or we can do it for you!)
03
STEP 3
Nurture with Confidence
Welcome new subscribers to your studio (from your website, social media, or even in-person events) in a way that motivates the right potential clients to reach out.
You do more "educating" than "connecting" with potential clients on discovery calls.
You want a strategic nurturing system that builds trust but doesn't take time off your hands.
You'd love more intro calls with prospects who are already excited to work with you.
You want emails that feel polished and personal, without writing them all yourself.
📝
💖
🎨
✏️
➕
🗑️
01
02
03
04
05
06
perfect for you if...
take it from them
they've been where you are
"The email nurture series template was so well written and articulated our message in a way we simply couldn’t. It strikes the perfect balance between professional and engaging, making it so much easier to connect with potential clients."
— ELISSA G., LOS ANGELES
"The paired email sequence builds such natural connection and clarity with new clients, making the entire experience feel aligned and effortless. It’s thoughtful, value-packed, and truly helps me stand out in a competitive market.”
— MICHELLE F., ALBERTA
"If we win a current enquiry, it will be attributed to the [Lead Magnet + Welcome Sequence] work flow – our first! We love working with you and feel it’s making a difference."
— INTERIOR DESIGNER, UK
Build an email list of IDEAL potential clients
Your Welcome Sequence is what turns new email subscribers into inquiries — but your Lead Magnet is what attracts new subscribers in the first place. Grab yours today.
HOW MUCH TIME IS INVOLVED IN CUSTOMIZING?
Not much. We’ve created these templates with busy designers like you in mind — 80% of the copy is done for you. 20% requires simple, easy-to-follow updates.
Follow quick instructions to fill in the blank, adjust it to match your specific approach, or add project/bio details.
Do I need to have my own project photos?
Yes. We highly recommend that you have at least 3-4 high-quality photos to showcase. One of the emails in this sequence is a project reveal (which statistically gets the highest engagement) and is built to highlight your work.
What is involved in integration?
One-time setup is required. Simply copy and paste your email sequence into your email platform (e.g. Flodesk, Mailchimp, ConvertKit) and set it to send once a new subscriber joins. Then, add a subscribe form (copy provided) to your website and/or share on social media to start getting new subscribers! Or, have our team handle setup for you.
How does this template compare to a custom option?
Let's look at it from 3 angles: quality, time, and investment. From a quality perspective, anything custom will, of course, be more attuned to your business. However, these templates come close, thanks to our deep well of experience. From a time perspective, customizing a template is significantly faster — think less than 1 week versus 4-6 weeks for custom. Our templates are also a significantly smaller investment.
CAN YOU CUSTOMIZE MY TEMPLATE FOR ME?
Absolutely! If you're interested in having our team customize your template, please reach out to us for more details at: support@ochreandbeige.com.
CAN’T AI JUST WRITE THESE FOR ME?
AI can absolutely generate words. But your welcome sequence needs to do more than fill space — it needs to build trust, reflect your expertise, and help potential clients see themselves in the world you’re able to create.
We write specifically for interior designers and have worked with hundreds of studios, so the tone, pacing, and messaging are shaped by real industry experience and an understanding of how clients make decisions. Connection is what creates conversion, and that requires a human touch.
Explore
The Shop
From first impressions to final deliverables, our templates are designed to help interior designers like you communicate with confidence, streamline your process, and book more of the projects you love.
