Blogging for your interior design firm is one of the best steps you can take to improve your website’s SEO, making it easier for your ideal clients to find you online. While there are several ways to optimize the SEO of each individual blog post — titles, headlines, image tags, etc. — let’s isolate just one of these elements: the SEO excerpt.
First, it’s worth mentioning that there is a difference between an “excerpt” and an “SEO excerpt.”
Excerpt: A short snippet that appears as a preview of your blog post. This excerpt can appear on your main blog page (where all your posts are listed), as a preview when you share the link to platforms like Facebook or LinkedIn, and sometimes as the preview that appears in search results. It depends how your website designer has set up the site.
SEO Excerpt: This excerpt is written solely for the purpose of helping search engines, like Google, categorize your blog post. It appears only within search results. If a specific SEO excerpt is not designated, Google will look at the normal excerpt. In my experience, if you write the normal excerpt with SEO in mind, that’s all you need.
In Squarespace: If you go to your blog post and click “Edit,” you can find the SEO excerpt section under the “SEO” tab of your blog post’s settings.
In WordPress: Depending on the version you are using, the excerpt section is either in the right-hand sidebar and/or at the bottom of your blog post. If you use the Yoast plugin, you will always find the SEO excerpt below the blog post.
Note: If you use our blog post builders in Socialite Vault (under the Elitist membership package), our team will do all of this for you!
Your SEO excerpt should…
Be short, 1-2 sentences total
Get directly to the point; low on fluff
Include your blog post’s keywords
Be inviting, if possible
Before I dive into these 3 examples I’ve prepared for you, let’s define a couple terms:
These are word(s) that describe the main topic of your post and the terms you want your post to rank for. If this feels a little abstract, don’t worry — you’ll see what I mean in the examples below.
I don’t know if this is a technical term, but by my definition, these are keywords you’d also like to rank for, but they are lower in importance. These add additional specificity to your topic and help search engines further categorize your post.
Here are some examples…
Blog Post Title: How to Choose the Best Countertop Stone for Your Kitchen
Keyword: best countertop stone
Excerpt: Renovating your kitchen? Here’s how to choose the best countertop material, from quartz to quartzite, soapstone to granite, and more.
Blog Post Title: 9 Creative Pendant Designs that are Lighting Us Up
Keyword: pendant designs
Sub-keyword: creative, lighting
Excerpt: I spy… 5 creative pendant designs that will transform any space in your home from drab to fab! Come see the latest in lighting trends.
Blog Post Title: How to Select the Best Flooring for Your VRBO
Keyword: best flooring
Sub-keywords: VRBO, Airbnb (synonym), rental property (synonym), durable
Excerpt: Here are the top 5 best flooring materials for your VRBO, Airbnb, or rental property. Durable. Long-lasting. Beautiful.
There you have it. Three examples that are short. Clear. Strategic. Intriguing. Done! No need to overcomplicate things. Need help remembering what to do for SEO each time you format a blog post? Download our complimentary SEO Checklist here or below.
Until next time,