Last week, we talked about 7 BIG ways blogging helps improve your website’s SEO and makes it easier for your dream clients to find you online. Today, I want to share just one aspect of making your blog posts SEO friendly: including an SEO excerpt.
First, it’s worth mentioning that there is a difference between an “excerpt” and an “SEO excerpt.”
Excerpt: A short snippet that appears as a preview of your blog post. This excerpt can appear on your main blog page (where all your posts are listed), as a preview when you share the link to platforms like Facebook or LinkedIn, and sometimes as the preview that appears in search results.
SEO Excerpt: This excerpt is written solely for the purpose of helping search engines categorize your blog post. It appears only within search results.
In Squarespace: If you go to your blog post and click “Edit,” you can find the SEO excerpt section under the “SEO” tab of your blog post’s settings.
In WordPress: Depending on the version you are using, the excerpt section is either in the right-hand sidebar and/or at the bottom of your blog post. If you use the Yoast plugin, you will always find the SEO excerpt below the blog post.
Note on the Yoast plugin: Yoast will tell you that if you must use the same single keyword over and over again to get the “green light” for SEO. This is for their plugin but not for search engines as a whole. Search engines like Google know when you are using synonyms and are smart enough to categorize them as such. (Example: home decor / decorating / decoration; sofa / couch)
Your SEO excerpt should…
Be short, 1-2 sentences total
Get directly to the point; low on fluff
Include your blog post’s keywords
Be inviting, if possible
Yes, that’s really it. Here are a few examples to help you write your own…
Before I dive into these 3 examples I’ve prepared for you, let’s define a couple terms:
These are word(s) that describe the main topic of your post and the terms you want your post to rank for. If this feels a little abstract, don’t worry — you’ll see what I mean in the examples below.
I don’t know if this is a technical term, but by my definition, these are keywords you’d also like to rank for, but they are lower in importance. These add additional specificity to your topic and help search engines further categorize your post.
Here are some examples…
Blog Post Title: How to Choose the Best Countertop Stone for Your Kitchen
Keyword: best countertop stone
Excerpt: Renovating your kitchen? Here’s how to choose the best countertop material, from quartz to quartzite, soapstone to granite, and more.
Blog Post Title: 9 Creative Pendant Designs that are Lighting Us Up
Keyword: pendant designs
Sub-keyword: creative, lighting
Excerpt: I spy… 5 creative pendant designs that will transform any space in your home from drab to fab! Come see the latest in lighting trends.
Blog Post Title: How to Select the Best Flooring for Your VRBO
Keyword: best flooring
Sub-keywords: VRBO, Airbnb (synonym), rental property (synonym), durable
Excerpt: Here are the top 5 best flooring materials for your VRBO, Airbnb, or rental property. Durable. Long-lasting. Beautiful.
Do this for all of your blog posts and you’ll soon have a blog that is SEO strong. In the meantime, don’t forget to download our complimentary SEO Checklist for blog posts!
Until next week, my friend,
I believe that life, like home, is meant to be designed. In just 3 years, I built a life I love and a business that supports interior designers across the globe. I’m obsessed with books, a bold red wine, and helping women rise in their power — and I believe that your freedom in business starts here. Read more >>