KP HOME

CASE STUDY WITH

Meet Kristen Pipal, the lead designer of KP Home in Chicago. Kristen helps her clients experience deep fulfillment by aligning their homes with their values, expressive personalities, and deepest selves.

BRAND MESSAGING • WEBSITE COPY • MARKETING COLLATERAL

alignING Her mission, Brand, & Message.

When Kristen reached out to us, she was in the midst of a digital rebrand. Though her original website was "enough" to get her business off the ground, it didn't represent her well or reflect the success she had experienced with clients since.

As someone with a passion for helping others align their purpose, values, and environment, she knew it was time to treat herself to the same experience. We collaborated on her Brand Messaging, Website Copy, several blog articles, a lead magnet, and a nurture sequence — giving her a foundation to last for years to come.

KRISTEN'S STORY

"Seeing — or really, hearing — my brand’s voice from another perspective gave me a refreshed approach. I now have more clarity on how to leverage my messaging across the website, social, etc.”

— Kristen P.

"Interiors rooted in comfort & steeped in self-expression."

STANDOUT MESSAGING

"Like us, you thrive on experiences. Traveling to explore cultures and relax in boutique hotels. Expanding your palate with new cuisines and art galleries. Laughing over wine flights and comedy shows.

Your interests, your life, are unique.

When your interiors align with who you are, home is no longer a stop in your busy schedule. It becomes a destination as life-giving, soul-soothing, and enriching as your world beyond the front door."

BRAND & WEBSITE DESIGN BY • KATIE & CO.

DETAILED PROCESS

RICH STORYTELLING

MARKETING COLLATERAL

For relationship-building + connection

For crystal clear expectations

KEY FEATURES

For lead generation + conversion

WORK WITH US

"I recently met someone WHO checked a lot of the ideal client boxes. giving her my card for the website was done with such confidence knowing the messaging was targeted to her demographic.”