FROM AI-GENERATED to WARM, CLient-FIRST connection
When Veronica reached out to us, she was in the process of refining Studio VAE’s brand and elevating their online presence. Their design work was clearly high-caliber—but the messaging didn't quite match.
“It doesn’t sound like us at all," Veronica shared.
Why? Like so many businesses these days, they had used AI to write their copy. And while it ticked all the right boxes on the surface, it felt formulaic, impersonal, and lacked connection.
Veronica knew they needed messaging that reflected the depth of their work, the warmth of their client relationships, and the intentionality behind every design decision. Copy that felt human.
the PROJECT brief
"I did a lot of thorough research before selecting a copywriter. Your authenticity and understanding made me feel a genuine connection that you would get us, get the brand. Your voice was how we wanted to present ourselves."
Veronica Jurist, Studio VAE
"genuine connection."
Quiet luxury. BEAUTY IN IMPERFECTION. ethics-LED.
In our Brand Messaging Strategy Phase, we worked closely with Veronica to identify their studio's values, what sets them apart, and what their clients love most about them.
Some of the key themes that emerged include sustainability, luxury that isn't ostentatious, and the way polished yet naturally imperfect homes can create a sense of freedom. This became the foundation for Website Copy designed to connect with like-minded clients.
identity, THEMES & POSITIONING
"The brand messaging I think was critical to nailing our voice, and then helped us see our voice in the website copy. It has also become the reference for how we communicate across platforms."
Veronica Jurist, Studio VAE
"Critical to nailing our voice."
Because when you live in a home that resonates with the most important facets of who you are and how you live, it lifts you up. You care more, connect more, and ultimately, live more.
"The brand messaging and website copy have really captured what we always wanted to communicate to our clients. I feel like our messaging is now more aligned with who we are and the clients we want to work with."
Veronica Jurist, Studio VAE
"working with the team was wonderful."
