You know affluent clients are looking for more than beautiful interiors—they're looking for a true professional, someone who will treat them to a first-class service.
Our 3-Part Client Booking System, with templates for every stage, makes it easy to stand out, build trust with high-caliber clients, and book more of your best design projects.
Let potential clients explore your services, process, and studio prior to your Discovery Call—creating early trust that leads to more paid Design Consultations.
Conduct Design Consultations that leave a lasting impression with this beautiful in-person or virtual Presentation—to inform, impress, and connect with prospects.
Turn your Project Proposal into a visual feast with creative direction, scope, inspiration images, and other essential details—making the "yes" irresistible.
THE 3-PART CLIENT BOOKING SYSTEM
Part I: The Design Services Guide
Part II: The Consult Presentation
Part III: The Project Proposal
a replicable system that takes the guesswork out of nurturing new inquiries into paying clients
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Turn inquiries into clients with The Designer's Signature Sales Collection.
Would you rather have a Discovery Call with a prospect who knows nothing about you or with one who already loves your approach? Both are welcome, but the second option is much easier.
The Design Services Guide helps every Discovery Call start on a strong foot—building trust before your conversation and helping guide each prospect toward the next step: a Design Consultation.
Look Inside
Turn every discovery call into an easy win.
The way you conduct your Design Consultation shows potential clients what their future design experience with you will be like—so do it well.
Use the Consult Presentation to impress them with the quality, transparency, and depth of your service. It will earn their trust and leave them excited for the next step: your Project Proposal.
Look Inside
deliver a polished, high-end experience.
Your Proposal is your last chance to impress prospects and stand out from any other project contenders. You should share key logistics, but don't stop there.
Make your Proposal absolutely stunning with creative direction, inspiration images, and your vision—the one thing no other designer has. When they see their home's potential, it will be impossible not to say "YES."
Look Inside
make your proposal impossible to resist.
Yes, it IS a system! Using the same process and materials for each inquiry SAVES you time and energy, while ensuring potential clients have the best possible experience—and can't wait to sign.
Get started with The Designer's Signature Sales Collection.
Ochre & Beige absolutely nailed it! The email nurture series template was so well written and articulated our message in a way we simply couldn’t. It strikes the perfect balance between professional and engaging, making it so much easier to connect with potential clients."
"worth every penny!"
what interior designers are saying about our templates
— Michelle F., Alberta
HEART-WARMING PRAISE
WHY CHOOSE templates created by ochre & Beige?
When you choose to our templates, you're choosing a team with a combined 20+ years of experience in marketing and 10+ years working with new designers, growing studios, and million dollar design firms.
We know your struggles, what affluent clients look for, and how to lean into the direction you want to go.
Our templates are a direct result of what we've seen work for our clients and for our own business. The strategy, the words, the look—it's all there for you.
Purchase the collection
Purchase The Designer's Signature Sales Collection to get your templates for the following resources:
The Design Services Guide
The Consult Presentation
The Project Proposal
Step 1
customize your templates
Clear, easy-to-follow instructions allow you to customize your templates quickly.
All resources are shared as editable Canva files
Tutorial Library guides you through quick updates
Step 2
use them to nurture each inquiry
You now have materials you can use again and again with each potential client who inquires with you, guiding them confidently to trusting, connecting, and booking with you.
Step 3
customize your templates once. use them again & again.
save time, energy, & uncertainty.
So Here's what's inside
This 16-page, customizable PDF lets new inquiries explore the value of your services and what sets you apart—for trust-building and connection prior to the Discovery Call.
Sections include:
• About you + your team
• Overview of a design consult
• Overview of full-service design
• Inside the full-service process
• Quick case studies + testimonials
• 4 FAQs w/room for more
• Call-to-action with next steps
the design services guide
the consult presentation
We know you love details
This 16-slide Presentation helps prospects understand (and experience) the quality of service you provide, building their full confidence in your ability to manage their project.
Sections include:
the project proposal
This 16-page Proposal covers essential logistics alongside wow-worthy design ideas and inspiration. This will be the Proposal they remember and can't resist.
Sections include:
• Deeper dive into process phases
• Timeline expectations
• Recap of team roles (if applicable)
• FAQs relevant to their current stage
• Investment overview + details
• Next steps for clarity
• Project objectives
• Creative direction w/moodboard
• Project scope by room
• Inspiration photos
• Timeline estimations
• Investment ranges w/fee breakdowns
• Notes on expectations
• Call-to-action w/next steps: signing
THE DESIGNER's signature sales collection | $749
The Design Services Guide Template w/ Copy + Design in Canva
The Consult Presentation Template w/ Copy + Design in Canva
The Project Proposal Template w/ Copy + Design in Canva
Access to our Video Library of Tutorials
BONUS: ALL 3 Design Aesthetics: Modern, Classic + Minimal
inform. impress. book.
less effort required
saves time + brain power
an ecosystem of clients
A bad sales system forces you to market harder. A strong sales system results in more bookings with far less effort.
Using the same sales process for each client creates a thoughtful experience for them and frees up mental space for you.
When clients have a great experience, they tell their friends and come back for more—creating an ecosystem of future projects.
Get The Designer's Signature Sales Collection:
Not much. We’ve created these templates with busy designers like you in mind. Simply drag and drop your favorite project photos, add your logo, and customize the brand colors or fonts, if you wish. The copy only needs a few simple updates wherever you might need to align it with your own business practices (such as how you charge design fees).
The Design Services Guide and Consult Presentation can be used over and over without any customization needed. The Proposal, of course, will get personalized to each client—and that's what makes it so irresistible!
YES. We highly recommend that you have at least 10-20 high-quality photos to showcase. Our templates are built to highlight your work; effective visual representation is the key to making the most out of them. The provided stock photos may be used.
There is very little integration involved with these templates. The Design Services Guide can be downloaded from Canva and sent to potential clients as an attached or linked PDF in the confirmation email they receive after booking their Discovery Call.
The Consult Presentation can be shared on your laptop, either in person or virtually. Or, if you want to go the extra mile, you could professionally print it and share it in person.
The Project Proposal can also be sent as a PDF by email or printed.
Let's look at it from three angles: quality, time, and investment. From a quality perspective, anything custom will, of course, be more attuned to your business. However, these templates come close, thanks to our deep well of experience. From a time perspective, customizing a template is significantly faster — think less than 1 week versus 4-6 weeks for custom. Our templates are also a significantly smaller investment. About $750 compared to the $3k-$5k we charge to create these 3 pieces custom.
While these templates are tailored to a full-service design studio, you could easily remove sections that don't apply to you. If your services follow the same process — Discovery Call to Consult to Proposal — this system will still work well for you.
Although these three resources are designed to work together — and will be most effective that way — they may each be acquired as a standalone purchase. You can find them here: Design Services Guide // Consult Presentation // Project Proposal
Not much. We’ve created these templates with busy designers like you in mind. Simply drag and drop your favorite project photos, add your logo, and customize the brand colors or fonts, if you wish. The copy only needs a few simple updates wherever you might need to align it with your own business practices (such as how you charge design fees).
The Design Services Guide and Consult Presentation can be used over and over without any customization needed. The Proposal, of course, will get personalized to each client—but that's what makes it so irresistible!
YES. We highly recommend that you have at least 10-20 high-quality photos to showcase. Our templates are built to highlight your work, and effective visual representation is the key to making the most out of them. The included stock photos may be used, though we recommend sparingly.
There is very little integration involved with these templates. The Design Services Guide can be downloaded from Canva and sent as an attached or linked PDF in the confirmation email that a prospect receives after booking their Discovery Call.
The Consult Presentation can be shared on your laptop, either in person or virtually, or (if you want to go the extra mile) you could professionally print it and share it in person.
The Project Proposal can also be sent as a PDF by email or printed.
How does this template compare to a custom option?
Let's look at it from three angles: quality, time, and investment. From a quality perspective, anything custom will, of course, be more attuned to your business. However, these templates come close, thanks to nearly a decade in the industry. From a time perspective, customizing a template is significantly faster — think less than 1 week versus 4-6 weeks for custom. Our templates are also a significantly smaller investment. About $750 compared to the $3k-$5k we charge to create these 3 pieces custom.
While these templates are tailored to a full-service design studio, you could easily remove sections that don't apply to you. If your services follow the same process (Discovery Call to Consult to Proposal), this system will still work well for you.
What if i just want one of these resources, not both?
Although these three resources are designed to work together — and will be most effective that way — they may each be acquired as a standalone purchase. You can find them here: Design Services Guide // Consult Presentation // Project Proposal
We want you to feel 100% confident when selecting your content. If have any questions or would like our guidance on whether this Collection is right for you, send us a friendly email:
support@ochreandbeige.com
never again agonize over what to send potential clients. send This.
Get The Designer's Signature Sales Collection
