Each of our Lead Magnets templates is uniquely tailored to 1 of 4 ideal client profiles. This specificity grows you an email list of leads who are perfect for you.
The accompanying 7-Email Welcome Sequence serves, educates, and motivates potential clients to take the next step: scheduling a Discovery Call with you.
Thanks to the Lead Magnet + Welcome Sequence, ideal prospects already know, value, and trust you, making it easy for you to book that project!
attract & nurture new leads, literally, while you sleep.
Attract the Right Potential Clients with a Targeted Lead Magnet
Nurture the Relationship + Inspire Bookings with a Welcome Sequence
Enjoy Effortless Inquiry Calls with Perfect-Fit Clients
HERE's how it works...
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Our Lead Magnet template collections are unlike anything else out there because they're highly targeted to attract 1 of 4 specific ideal client profiles:
1. Affluent Families
2. High-Achieving Professionals
3. Current or Soon-to-Be Retirees
4. The Logistics-Minded Client
This helps you attract these clients, really connect with them, and ultimately—book their projects.
Select Your Collection
attract the type of clientS you love.
WHAT'S INSIDE EACH lead magnet & welcome sequence COLLECTION
The Families Collection
Attract family-focused clients who value longevity, functionality, and meaningful connection.
The PROFESSIONALs Collection
The RETIREES Collection
The CASE STUDY Collection
Attract highly accomplished clients who value customization, comfort, and sophistication.
Attract currently or nearly retired clients who value leisure and meaningful connection.
Attract logistics-minded clients who value your project leadership and depth of experience.
The Families Collection
For attracting clients who value longevity, functionality, and meaningful connection.
The PROFESSIONALs Collection
For attracting clients who value comfort, customization, and sophistication.
the retirees Collection
For attracting clients who value leisure, memories, and meaningful connection.
the case study Collection
For the logistics-minded client who values project leadership and proven experience.
The 7-email Welcome Sequence is a masterclass in nurturing leads to inquiries. It speaks to your ideal client and connects with them. It subtly educates them and sets realistic project expectations. But above all?
It inspires them to book in an inquiry call with you in a sincere, professional way. This is how potential clients go from following you to engaging with you.
How it works
Turn subscribers into booked inquiry calls.
The Welcome Sequence
• Builds connection and rapport
• Answers common client questions
• Tells relatable stories about your projects
• Highlights your beautiful work
• Invites potential clients to work with you
*Pairs with your collection.
The Welcome Sequence: emails your ideal clients can't wait to open
• Offers relatable stories and smart insights
• Highlights your beautiful work and quality of service
• Invites potential clients to work with you
These thoughtful, informative emails will feel like a treat to high-end clients who are considering hiring an interior designer to lead their project.
"OMG I'm loving the new templates!"
"So polished and targeted."
"It's brilliant and I really loved working on it."
"We've been customizing the lead magnet and it's looking great."
"Worth every penny!"
"Thank you for making these!"
praise from interior designers around the world.
From the U.S. and Canada to Australia and the UK, our designer clients are seeing incredible impact with their templates: mailing list growth, new partnerships, new clients, and more.
THE FAMILies COLLECTION
PROFESSIONALS COLLECTION
The RETIREES COLLECTION
Choose your ideal collection:
the case study collection
WHY CHOOSE templates created by ochre & Beige?
When you choose to our templates, you're choosing a team with a combined 20+ years of experience in marketing and 10+ years working with new designers, growing studios, and million dollar design firms.
We know your struggles, what affluent clients look for, and how to lean into the direction you want to go.
Our templates are a direct result of what we've seen work for our clients and for our own business. The strategy, the words, the look—it's all there for you.
THE FAMILies COLLECTION
PROFESSIONALS COLLECTION
The RETIREES COLLECTION
the case study collection
