Your website is your most important piece of digital real estate and the first place potential clients are likely to land—but homeowners who aren't ready to book will simply leave. Unless...
It gives you the chance to build a mailing list of potential clients, nurture these relationships, and invite them to "step inside" when they're ready—helping fill your client roster year after year.
Our Lead Magnets are the only of their kind, each tailored to 1 of 4 ideal client profiles. This specificity ensures you attract the right clients into your business.
The accompanying 7-Email Welcome Sequence is a masterclass in serving, educating, and wooing potential clients. Each invites them to book an inquiry call.
You've already built trust. You've wowed them with your content. You've shown you're a high-end designer. Now, your inquiry call is that much easier.
attract & nurture new leads, literally, while you sleep.
Attract the Right Prospects
Build the Relationship
Make Inquiry Calls Easy
HERE's how it works...
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Our Lead Magnet template collections are unlike anything else out there because they're highly targeted to attract 1 of 4 specific ideal client profiles:
1. Affluent Families
2. High-Achieving Professionals
3. Current or Soon-to-Be Retirees
4. The Logistics-Minded Client
This helps you attract these clients, really connect with them, and ultimately—book their projects.
Select Your Collection
attract the type of clientS you love.
The Families Collection
Attract family-focused clients who value longevity, functionality, and meaningful connection.
The PROFESSIONALs Collection
The RETIREES Collection
The CASE STUDY Collection
Attract highly accomplished clients who value customization, comfort, and sophistication.
Attract currently or nearly retired clients who value leisure and meaningful connection.
Attract logistics-minded clients who value your project leadership and depth of experience.
The Families Collection
For attracting clients who value longevity, functionality, and meaningful connection.
The PROFESSIONALs Collection
For attracting clients who value comfort, customization, and sophistication.
the retirees Collection
For attracting clients who value leisure, memories, and meaningful connection.
the case study Collection
For the logistics-minded client who values project leadership and proven experience.
The 7-email Welcome Sequence is a masterclass in nurturing leads to inquiries. It speaks to your ideal client and connects with them. It subtly educates them and sets realistic project expectations. But above all?
It inspires them to book in an inquiry call with you in a sincere, professional way. This is how potential clients go from following you to engaging with you.
Look Inside
Turn subscribers into booked inquiry calls.
The Welcome Sequence
• Builds connection and rapport
• Answers common client questions
• Tells relatable stories about your projects
• Highlights your beautiful work
• Invites potential clients to work with you
*Pairs with your collection.
The Welcome Sequence
• Builds connection and rapport
• Answers common client questions
• Tells relatable stories about your projects
• Highlights your beautiful work
• Helps prepare a potential client to work with you
• Invites potential clients to work with you
"OMG I'm loving the new templates!"
"So polished and targeted."
"It's brilliant and I really loved working on it."
"We've been customizing the lead magnet and it's looking great."
"Worth every penny!"
"Thank you for making these!"
praise from interior designers all over the world.
From the U.S. and Canada to Australia and the UK, our designer clients are seeing incredible impact with their templates—mailing list growth, new partnerships, new clients, and more.
WHY CHOOSE templates created by ochre & Beige?
When you choose to our templates, you're choosing a team with a combined 20+ years of experience in marketing and 10+ years working with new designers, growing studios, and million dollar design firms.
We know your struggles, what affluent clients look for, and how to lean into the direction you want to go.
Our templates are a direct result of what we've seen work for our clients and for our own business. The strategy, the words, the look—it's all there for you.
THE FAMILies COLLECTION
PROFESSIONALS COLLECTION
The RETIREES COLLECTION
Choose your ideal collection:
the case study collection
Attract your favorite clients + projects
Connect with potential clients before you meet
Get more informed prospects on discovery calls
Help avoid lulls in projects
Establish a high-end look + feel
Market well with no ongoing maintenance
Use our Lead Magnet and Welcome Sequence pairs to nurture a mailing list of perfect-for-you clients. Our templates help you:
