You know you should publish a blog post for your design business… like, today. But the little cursor on your screen is blinking at you and zero bright ideas are popping into your head.
So what do you do?
One option is to say “forget it” and move on…
…the other is to take a look at the 29 ideas below and get those creative juices flowing! (Go with number two!)
If you use your posts to solve your clients’ problems, your blog will add real value to their lives—and that’s when you see people sticking around and becoming clients.
1 | Answer the questions you hear most often from clients
2 | Share a strategy for solving a specific design dilemma
3 | Discuss what NOT to do… when designing a space, painting a room, setting a table, etc.
4 | Spill a random fact that most people don’t know about the design process
5 | Define current design trends or styles (or debunk them)
6 | Write about an industry event, such as High Point Market. You can weigh in on the conversation even if you didn’t attend.
7 | Round up a list of products that go together… for a season, a specific room, an event, holiday, etc.
8 | Round up a list of products OR local stores that you and your team love
9 | Create a how-to guide that is educational (not DIY)… for space planning, coordinating color, varying textures, etc.
10 | Take readers through your process for new clients
11 | Share a struggle you faced during a client project and how you triumphed over it
12 | Embed and comment on a video of… your project’s site, materials selections, putting together a client’s mood board, etc.
13 | Discuss YOUR creative process
14 | Let readers take a look at your favorite design tools and how you use them to make clients’ projects fabulous
15 | Give readers a sneak peek of a project in progress
16 | Share the big reveal for your completed projects
17 | Elaborate upon your team’s mission
18 | Tell the story behind your firm’s brand
19 | Introduce readers to your team, complete with on-brand photos
20 | Reveal who inspires YOU and why (like Kate Spade, Coco Chanel, etc.)
21 | Inform readers of company updates, like new services / locations, products, team members, etc.
22 | Write about your support or pro bono work for charities
23 | Post a quote and share how it inspires you (make sure readers can share it, too!)
24 | Show your local vendors some love with a post that highlights their work
25 | Guide readers through a tour of your own home
26 | Share your holiday traditions and how design plays a role in making them extra special
*Round up a list of links to your other posts!
27 | Your firm’s big projects from the year
28 | Your most popular blog posts from the year
29 | Your favorite trends from the year (external links are okay, too)
Lastly, I highly encourage you to check out our blog post template service via Socialite Vault, which makes it easy to blog about MANY of the topics I’ve shared above. They’re designed to make blogging easy, attract your best clients, and give you more time for the things you love most!
The BEST way to ensure your content is attracting your dream clients and supporting your business’s bottom line is to have a content strategy. This is something O&B does for our clients, but you can give it a go yourself, too.
Download our complimentary Blog Content Strategy Workbook and walk through our 5-step process for planning blog post topics that work FOR your business. Go, go, go!
See you next week,
I believe that life, like home, is meant to be designed. In just 3 years, I built a life I love and a business that supports interior designers across the globe. I’m obsessed with books, a bold red wine, and helping women rise in their power — and I believe that your freedom in business starts here. Read more >>