29 Blog Post Content Ideas for Interior Designers & Home Pros

You know you should publish a blog post for your design business… like, today. But the little cursor on your screen is blinking at you and zero bright ideas are popping into your head.

So what do you do?

One option is to say “forget it” and move on…

…the other is to take a look at the 29 ideas below and get those creative juices flowing! (Go with number two!)

If you use your posts to solve your clients’ problems, your blog will add real value to their lives—and that’s when you see people sticking around and becoming clients.

Show Readers Your Design Taste & Expertise in the Field

1 | Answer the questions you hear most often from clients

2 | Share a strategy for solving a specific design dilemma

3 | Discuss what NOT to do… when designing a space, painting a room, setting a table, etc.

4 | Spill a random fact that most people don’t know about the design process

5 | Define current design trends or styles (or debunk them)

6 | Write about an industry event, such as High Point Market. You can weigh in on the conversation even if you didn’t attend.

7 | Round up a list of products that go together… for a season, a specific room, an event, holiday, etc.

8 | Round up a list of products OR local stores that you and your team love

9 | Create a how-to guide that is educational (not DIY)… for space planning, coordinating color, varying textures, etc.

Take Readers Behind the Scenes of Your Business & Projects

10 | Take readers through your process for new clients

11 | Share a struggle you faced during a client project and how you triumphed over it

12 | Embed and comment on a video of… your project’s site, materials selections, putting together a client’s mood board, etc.

13 | Discuss YOUR creative process

14 | Let readers take a look at your favorite design tools and how you use them to make clients’ projects fabulous

15 | Give readers a sneak peek of a project in progress

16 | Share the big reveal for your completed projects

Help Readers Get to Know You & Your Team

17 | Elaborate upon your team’s mission

18 | Tell the story behind your firm’s brand

19 | Introduce readers to your team, complete with on-brand photos

20 | Reveal who inspires YOU and why (like Kate Spade, Coco Chanel, etc.)

21 | Inform readers of company updates, like new services / locations, products, team members, etc.

22 | Write about your support or pro bono work for charities

23 | Post a quote and share how it inspires you (make sure readers can share it, too!)

24 | Show your local vendors some love with a post that highlights their work

25 | Guide readers through a tour of your own home

26 | Share your holiday traditions and how design plays a role in making them extra special

End of Year Reflection Posts

*Round up a list of links to your other posts!

27 | Your firm’s big projects from the year

28 | Your most popular blog posts from the year

29 | Your favorite trends from the year (external links are okay, too)

Blog Post templates on these topics

Lastly, I highly encourage you to check out our blog post template service via Socialite Vault, which makes it easy to blog about MANY of the topics I’ve shared above. They’re designed to make blogging easy, attract your best clients, and give you more time for the things you love most!

“O&B is a life saver. I think one of the hardest things about blogging is coming up with what to write about. The templates eliminate that issue, getting me back to what I actually do… design.”

— Kammy K., Interior Designer, CA

How to Create Your Own Blog Content Strategy

The BEST way to ensure your content is attracting your dream clients and supporting your business’s bottom line is to have a content strategy. This is something O&B does for our clients, but you can give it a go yourself, too.

Download our complimentary Blog Content Strategy Workbook and walk through our 5-step process for planning blog post topics that work FOR your business. Go, go, go!

See you next week,

Jaquilyn